Market Studies

Market Studies

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Description
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The following are the methods used in market studies to evaluate a project's (product or service's) potential market:
In order to estimate the project's future sales volume and value, and therefore its market share, the following steps are typically taken:

Market Overview: This involves analyzing the product's current market situation and estimating its size through supply and demand methods
Market Outlook: This involves projecting future supply and demand and estimating market gap/surplus. Typical topics covered in the Market Overview include pricing, demand analysis, SWOT analysis, distribution and marketing channels, market structure and competition analysis, and sector potentiality.

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